Brand Positioning: Couture Vista — A Seattle-based private haute couture studio, dedicated to handcrafted designs with the finest fabrics from Italy and France.
Brand Story: Founded by Lena van Lier, Couture Vista blends European couture traditions with the natural elegance of Seattle. Vista symbolizes perspective — each piece is a unique expression of individuality and craftsmanship.
Brand Vision To grow from Seattle into an internationally recognized couture brand, making haute couture not just fashion, but a way of life — where elegance and artistry define individuality.